Alexander A. Huber is a Managing Director for Strategy Consulting at Accenture. Based in Munich, he leads the firm’s Automotive practice in the ASGR region (Austria, Switzerland, Germany, Russia).

In this role, Alexander supports German carmakers with defining and implementing their local and global transformation agenda. He mainly works with BMW Group where he serves as global Strategy & Consulting Client Account Lead. His focus is on operational strategy as well as developing a strategic approach to sales and marketing. He also supports automotive firms in the fields of digital, mobility and sustainability.

In addition, Alexander has extensive consulting experience in new and used car sales, aftersales, financial and connected services, analytics, pricing strategy and retail development across business lines with him. He is the author of the recently published Accenture study “What Sustainable Drivers Want”.