Augustin Friedel, Senior Manager at MHP – A Porsche Company, is one of the leading industry experts in the area of software-defined-vehicles, autonomous driving and mobility services with more than 47,000 followers on LinkedIn. With his team, Augustin supports clients from various industries, such as car manufacturers, automotive suppliers or mobility start-ups. The clients are supported in understanding relevant market developments and trends in order to make the right decisions and to take advantage of emerging opportunities. Augustin studied mechanical engineering and management at TUM and then worked for well-known startups such as Uber, Blacklane and Rocket Internet. Before joining MHP, he worked for Volkswagen in various strategic positions.