Beatrix sense for new opportunities manifested itself with a degree in China Studies long before this market was established. After graduation, she worked for over 15 years in the automotive industry with different international OEMs, at European headquarters and in the local organization all over China. Beatrix’ deep insight into the Chinese market and automotive business led to becoming a consultant, extending her experience internationally. Expanding into Digital Marketing, she built up and ran the China branch of a leading CGI company for 8 years, as well as she integrated the team after the acquisition by a major global consulting company. After a short while in the E-mobility business, Beatrix joined D+S Automotive by end of 2022. She is responsible for Business Development, events and the China business of the company.