2020 – Current
Publicly appointed and sworn expert for marketing, in particular brands and business communication

2016 – current
Professor of Business Administration with a focus on Marketing, Berlin School of Management, SRH Berlin University of Applied Sciences

2016 – current
Managing Partner of Kaiserscholle GmbH, Center of Marketing Excellence

2013 – 2016
Director for Consumer Insights, Planning & Strategy Europe + Director for Strategy and Planning for Germany, Denmark, Finland and Iceland, The Coca-Cola Company

2009 – 2012
Senior Global Vice President for Brand Strategy and Marketing Management brand Volkswagen, Volkswagen AG

2005
Doctorate (Dr. phil.) at the Wilhelms University of Münster
Topic: „The brand optimizer: An integrated model for image optimization of an existing brand extension with special consideration of the umbrella brand using the example of Nivea Beauté and Nivea“

2003 – 2012
Associate Principal Marketing and Sales, McKinsey & Company

2000 – 2003
International Brand Manager for Nivea Beauté, Beiersdorf AG,

2000
Diploma in Communications, Social and Business Communication, Berlin University of the ArtsWeniger zeigen