Kelly-Anne Cliff is a product leader in the automotive industry, specializing in bringing B2B SaaS solutions from strategic vision to market launch and drive success. Her expertise spans diverse automotive domains, including ADAS/AD, connected mobility, observability and software-defined vehicles, where she applies customer insights and agile methodologies to create impactful, data-driven products. By integrating the best of B2C principles into B2B, she ensures a strong customer focus and user accessibility, fostering cross-functional collaboration and pioneering frameworks that set new industry standards.