Martin Schleicher has more than 25 years of experience in automotive software business. Martin currently is “Head of Software Strategy” at Continental Automotive, aligning the company’s activities related to the Software-Defined Vehicle. Before that he held various positions in Elektrobit, an automotive software company, including responsibility for product, portfolio management and partnerships. Martin is contributing to industry consortia and initiatives such as Eclipse SDV, SOAFEE, and AUTOSAR