AGENDA | MARCH 26TH - 27TH
Maritim Hotel | Ingolstadt
MARCH 25TH
19:00 - 22:00 | WARM-UP
Rooftop bar (inside & outside) at Maritim Hotel | Ingolstadt
SPONSORED BY

MARCH 26TH
07:30
Registration & Morning Coffee
08:45
Welcoming Remarks
Team CAR & VAIVA
09:15

Agentic AI: The New Intelligence Layer Transforming the Software Defined Vehicle
Agentic AI is transforming the SDV with unified compute that enables vehicles to perceive, decide, and act seamlessly across cockpit and automated driving functions.
Andreas Hennig
Senior Director Product Management
Qualcomm Europe
09:50
How Edge Native High Performance AI and SoCs Transform How We Interact With Cars
Edge‑native, high‑performance AI means a shift from cloud‑dependent AI to real‑time, low‑latency edge execution transforms responsiveness, privacy, and OEM design flexibility. Cerence and SiMa.ai demonstrate how this works.
10:10

Virtual to vehicle, build better and deliver exceptional driving experiences
HERE Technologies’ Remco Timmer will outline the rapid pace the SDV market is moving, unifying navigation and autopilot and giving OEMs freedom of choice with open ecosystems
Remco Timmer
Senior Vice President, Product Management
HERE Technologies
10:30
Panel Discussion
moderated by: Dirk Wollschläger and Ole Harms

Andreas Hennig
Senior Director Product Management
Qualcomm Europe

Remco Timmer
Senior Vice President Product & Technology
HERE Technologies
10:50
Break
11:20
How AI is disrupting the way we think Software (and Products)
AI is entering the next phase. When algorithms can coordinate with each other, retain memory, and make decisions autonomously, this fundamentally changes our perspective on software and on product development as a whole. What are the key structural changes driven by AI? What opportunities arise along the product development process? And which enablers must OEMs and suppliers now establish in order to benefit from this transformation?
Dr. Christof Horn
Global Lead SW Defined Vehicle
Accenture
12:30
Panel Discussion
moderated by: Moderator: Dirk Wollschläger and Dr. Christof Horn
12:50
Lunch Break
14:30

Perfect Match – AI Meets ECU Configuration as Code
Software-Defined Vehicles are widely discussed, yet translating the vision into real world implementation remains challenging. A key question persists: how to manage the growing complexity and identify a practical starting point?
Marco Wierer
Senior Manager Software Development
Vector
14:40
Smarter AI Is Not Enough: Grounding Resilience in Connected Mobility
AI is moving from tools to systems that act in the physical world. As autonomous decisions increasingly interact with vehicles and infrastructure, resilience becomes a system challenge. This session explores why interpreting system deviations requires shared system-state context and digital twins.
15:00
Panel Discussion
moderated by: Dirk Wollschläger and Augustin Friedel
15:20
Break
15:50
Closing the Looming Automotive Technology Gap Through AI, Open Source, and Collaboration
Digital-first OEMs already lead; AI-native could make slow movers obsolete. The fastest path to staying competitive is open source and collaboration
Ahsan Shamim
Senior Principal Technical Marketing Manager
Red Hat
16:05
Driving the Future: How AI, Storage-Agnostic Data Platforms and leading Storage Solutions Are Powering the Next Generation of Automotive Innovation
Everpure| Driving the Future: How AI, Storage-Agnostic Data Platforms and leading Storage Solutions Are Powering the Next Generation of Automotive Innovation
16:20
From Imperative to Impact: Delivering Mission Critical AI for Automotive
The automotive industry is accelerating into a new era defined by AI, data, and software driven value. This talk highlights why many organizations struggle to move AI from promising POCs to real production impact. We showcase concrete automotive use cases to illustrate what truly works at scale. Join us to explore how mission critical AI can unlock new efficiency, innovation, and customer value
16:35
Panel Discussion
moderated by: Dirk Wollschläger & Beatrix Keim
16:50
Break
17:35
Panel Discussion: Agentic AI / Agentic Enterprise
moderated by: Sarwant Singh, President MarketsandMarkets
18:05
Car IT meets EU AI regulation – innovation with the handbrake on?
In this panel, panelists from OEM and supplier legal & compliance teams will discuss:
• the impact of EU AI regulation on car IT
• key compliance risks & challenges
• how companies can strategically navigate regulatory requirements instead of simply “hitting the brakes.
18:25
Summary Day 1
18:35
Break - Dinnerbuffet
IT Night
Maritim Hotel | Ingolstadt
19:30
Fireside Chat
20:00
Evening Get-Together & Networking
End of Day 1
AGENDA | MARCH 27TH
Maritim Hotel | Ingolstadt
08:00
Welcoming Remarks & Review Day 1
09:10
AI-Enhanced User Experience
How AI improves emotional interaction quality by addressing human senses – Hear, Look, Feel – and the vehicle system behavior and architecture. This applies beyond cars to any HMI – vehicle, train or plane/drone.
Werner Koestler
Executive Officer Europe and Americas Automotive Electronics Division
Pioneer Corporation
09:25
How to build a software defined company
The presentation will identify the building blocks for a software defined company: Turning strategy into shipped software by transparent timelines; achieving continuous development without disruption, and identifying knowledge gaps early on.
Markus Rettstatt
Vice President Software Defined Car
Mercedes-Benz Tech Innovation
09:45
Panel Discussion
moderated by: Dirk Wollschläger & Beatrix Keim

Arndt Hüsges
Chief Executive Officer & Founder Hüsges Group and Founder
Instavalo

Jens Wages
Business Innovation Director, Native AI Products Lead, EMEA Auto GenAI Lead
Accenture
10:05
Break
11:45
AI Enabled Shift to Software Driven Engineering
12:15
Panel Discussion
moderated by: Dirk Wollschläger und Augustin Friedel

Jens Wages
Business Innovation Director, Native AI Products Lead, EMEA Auto GenAI Lead
Accenture

Thomas Lukaszewicz
Chief Engineer Advance Driver Assistant Systems (ADAS) Europe
Ford

Falko Sieverding
AI Solutions Architect
GitLab
12:35
Break
13:35

Embedding AI at the Core: Microsoft’s Blueprint for the Next Generation of Automotive Innovation
In this session, Microsoft shares its perspective on how a unified AI and data platform enables automotive organizations to move from isolated AI use cases to enterprise-wide transformation.
Robert Lokner
Managing Director EMEA Automotive Industry Lead
Microsoft

14:05
Panel Discussion
moderated by: Dirk Wollschläger and Augustin Friedel

Poorab Sarmah
Senior Vice President Infotainment and Interior Interaction
Audi AG

Robert Lokner
Managing Director EMEA Automotive Industry Lead
Microsoft
14:25
Closing remarks
14:35
End
































































