AGENDA | MARCH 26TH - 27TH

Maritim Hotel | Ingolstadt

MARCH 25TH

19:00 - 22:00 | WARM-UP

Rooftop bar (inside & outside) at Maritim Hotel | Ingolstadt

SPONSORED BY

MARCH 26TH

07:30

Registration & Morning Coffee

08:45

Welcoming Remarks

Team CAR & VAIVA

Dirk Wollschläger
Director
CAR – Center for Automotive Research

Ole Harms
Chief Executive Officer
VAIVA

Beatrix Keim
Director
CAR – Center for Automotive Research

VAIVA GmbH
Center Automotive Research

08:55

No Slow Lane: AI’s Acceleration Year for Automotive

Ole Harms
Chief Executive Officer
VAIVA

09:15

Agentic AI: The New Intelligence Layer Transforming the Software Defined Vehicle

Agentic AI is transforming the SDV with unified compute that enables vehicles to perceive, decide, and act seamlessly across cockpit and automated driving functions.

Andreas Hennig
Senior Director Product Management
Qualcomm Europe

09:30

Connected Digital Vehicle – Shaping the Future of Mobility

Intelligent, connected vehicles blend onboard & cloud AI to personalize driving, elevate comfort, and scale digital experiences globally.

Dr. Celine Laurent-Winter
Vice President Connect Vehicle Platforms
BMW

09:50

How Edge Native High Performance AI and SoCs Transform How We Interact With Cars

Edge‑native, high‑performance AI means a shift from cloud‑dependent AI to real‑time, low‑latency edge execution transforms responsiveness, privacy, and OEM design flexibility. Cerence and SiMa.ai demonstrate how this works.

Dr. Holger R. Scholl
Vice President Sales Engineering & Product Marketing
Cerence

Dr. Stephan Hönle
Vice President Automotive Strategy and Operations
SiMa.ai

10:10

Remco Timmer

Virtual to vehicle, build better and deliver exceptional driving experiences

HERE Technologies’ Remco Timmer will outline the rapid pace the SDV market is moving, unifying navigation and autopilot and giving OEMs freedom of choice with open ecosystems

Remco Timmer
Senior Vice President, Product Management
HERE Technologies

10:30

Panel Discussion

moderated by: Dirk Wollschläger and Ole Harms

Andreas Hennig
Senior Director Product Management
Qualcomm Europe

Dr. Celine Laurent-Winter
Vice President Connect Vehicle Platforms
BMW

Dr. Holger R. Scholl
Vice President Sales Engineering & Product Marketing
Cerence

Dr. Stephan Hönle
Vice President Automotive Strategy and Operations
SiMa.ai

Remco Timmer

Remco Timmer
Senior Vice President Product & Technology
HERE Technologies

10:50

Break

11:20

How AI is disrupting the way we think Software (and Products)

AI is entering the next phase. When algorithms can coordinate with each other, retain memory, and make decisions autonomously, this fundamentally changes our perspective on software and on product development as a whole. What are the key structural changes driven by AI? What opportunities arise along the product development process? And which enablers must OEMs and suppliers now establish in order to benefit from this transformation?

Dr. Christof Horn
Global Lead SW Defined Vehicle
Accenture

11:35

Trusted AI in Automotive Industry: How Agentic AI drives mobility through intelligent Automation

Salvatore Romeo
Director Automation Software
IBM

11:50

The Next Developer Workplace: Achieving Productivity, Scaling AI

Patricia Rennert
Head of Processes, Methods and Tools
CARIAD

12:10

Autonomy in Agriculture – AI as an Enabler beyond Driving and Steering

AI-driven autonomy in agriculture enables farmers to do more with less - offering a perspective in comparison to autonomous driving in automotive

Christian Poschmann
Senior Vice President Global Engineering Technology
CLAAS

12:30

Panel Discussion

moderated by: Moderator: Dirk Wollschläger and Dr. Christof Horn

Salvatore Romeo
Director Automation Software
IBM

Patricia Rennert
Head of Processes, Methods and Tools
CARIAD

Christian Poschmann
Senior Vice President Global Engineering Technology
CLAAS

12:50

Lunch Break

14:00

Software-Defined Vehicles: Today and the vision for the future

Augustin Friedel
Associated Partner
MHP – A Porsche Company

14:15

Mastering the SDV requires a Software Deployment Revolution

SDVs raise system complexity, requiring new software methods. A unified, scalable approach accelerates development and supports safe, rapid feature evolution.

Dr. Stefan Poledna
CEO & CTO
TTTech Auto

14:30

Marco Wierer

Perfect Match – AI Meets ECU Configuration as Code

Software-Defined Vehicles are widely discussed, yet translating the vision into real world implementation remains challenging. A key question persists: how to manage the growing complexity and identify a practical starting point?

Marco Wierer
Senior Manager Software Development
Vector

14:40

Smarter AI Is Not Enough: Grounding Resilience in Connected Mobility

AI is moving from tools to systems that act in the physical world. As autonomous decisions increasingly interact with vehicles and infrastructure, resilience becomes a system challenge. This session explores why interpreting system deviations requires shared system-state context and digital twins.

Giuseppe Serio
Vice President Market Development
Upstream Security

Dr. Martin Hofmann
Board Advisor
ex EVP and Group CIO Volkswagen

15:00

Panel Discussion

moderated by: Dirk Wollschläger and Augustin Friedel

Dr. Stefan Poledna
CEO & CTO
TTTech Auto

Marco Wierer

Marco Wierer
Senior Manager Software Development
Vector

Giuseppe Serio
Vice President Market Development
Upstream Security

15:20

Break

15:50

Closing the Looming Automotive Technology Gap Through AI, Open Source, and Collaboration

Digital-first OEMs already lead; AI-native could make slow movers obsolete. The fastest path to staying competitive is open source and collaboration

Ahsan Shamim
Senior Principal Technical Marketing Manager
Red Hat

16:05

Driving the Future: How AI, Storage-Agnostic Data Platforms and leading Storage Solutions Are Powering the Next Generation of Automotive Innovation

Everpure| Driving the Future: How AI, Storage-Agnostic Data Platforms and leading Storage Solutions Are Powering the Next Generation of Automotive Innovation

Harald Ruckriegel
Area Vice President, Systems Engineering, Strategic Accounts EMEA
Everpure

Jan Hoscan
Vice President Head of Industrial
Everpure

16:20

From Imperative to Impact: Delivering Mission Critical AI for Automotive

The automotive industry is accelerating into a new era defined by AI, data, and software driven value. This talk highlights why many organizations struggle to move AI from promising POCs to real production impact. We showcase concrete automotive use cases to illustrate what truly works at scale. Join us to explore how mission critical AI can unlock new efficiency, innovation, and customer value

Dr. Boris Nowak
Consulting Partner Automotive
Kyndryl

Dr. Frank Becker
Consulting Partner Data & AI
Kyndryl

16:35

Panel Discussion

moderated by: Dirk Wollschläger & Beatrix Keim

Ahsan Shamim
Senior Principal Technical Marketing Manager
Red Hat

Harald Ruckriegel
Area Vice President, Systems Engineering, Strategic Accounts EMEA
Everpure

Jan Hoscan
Vice President Head of Industrial
Everpure

Dr. Boris Nowak
Consulting Partner Automotive
Kyndryl

Dr. Frank Becker
Consulting Partner Data & AI
Kyndryl

16:50

Break

17:20

AI and Quantum

Dr. Alessandro Curioni
Vice President Europe and Africa
IBM Fellow & Global Research VP
IBM

17:35

Panel Discussion: Agentic AI / Agentic Enterprise

moderated by: Sarwant Singh, President MarketsandMarkets

Dr. Alessandro Curioni
Vice President Europe and Africa
IBM Fellow & Global Research VP
IBM

Dr. Martin Hofmann
Board Advisor, ex EVP and Group CIO,
Volkswagen

Dr. Rene Deist
CDO/CIO
EnBW

Sarwant Singh
President & CCO – EMEA
Markets and Markets

18:05

Car IT meets EU AI regulation – innovation with the handbrake on?

In this panel, panelists from OEM and supplier legal & compliance teams will discuss:
• the impact of EU AI regulation on car IT
• key compliance risks & challenges
• how companies can strategically navigate regulatory requirements instead of simply “hitting the brakes.

Thomas Kahl
Co-Head Automotive
TaylorWessing

Holger Böhme
Head of Data, AI & Digital Compliance
Mercedes-Benz Group AG

Dr. iur. Dipl.-Ing. Lennart Lutz
Principal Legal Counsel
CARIAD SE

18:25

Summary Day 1

18:35

Break - Dinnerbuffet

IT Night

Maritim Hotel | Ingolstadt

19:30

Fireside Chat

Dr. Mario De Felice
VP SW Engineering & Digital Vehicle Platforms
Audi AG

Christoph Hartung
President Cross-Domain Computing Solutions Bosch Mobility
BOSCH

Ole Harms
CEO
VAIVA

Dirk Wollschläger
Director
CAR – Center for Automotive Research

20:00

Evening Get-Together & Networking

End of Day 1

AGENDA | MARCH 27TH

Maritim Hotel | Ingolstadt

08:00

Welcoming Remarks & Review Day 1

Dirk Wollschläger
Director
CAR – Center for Automotive Research

Ole Harms
Chief Executive Officer
VAIVA

Augustin Friedel
Associated Partner
MHP – A Porsche Company

Center Automotive Research

08:15

The new driving force: How AI is transforming car manufacturing and the customer experience

Florian Kraft
Chief Executive Officer
Renault Germany

08:35

Kaan Ernst Güner

Vehicle Data as a New Profit Center

We pioneer dealership transformation from analog to algorithmic by using vehicle scanner to turn cars into data and unlock new revenue through AI

Kaan Ernst Güner
Head of Sales
Instavalo

08:55

Jens Wages

The Agentic Advantage: Orchestrating Relevance (Drives Growth)

Jens Wages
Business Innovation Director, Native AI Products Lead, EMEA Auto GenAI Lead
Accenture

09:10

AI-Enhanced User Experience

How AI improves emotional interaction quality by addressing human senses – Hear, Look, Feel – and the vehicle system behavior and architecture. This applies beyond cars to any HMI – vehicle, train or plane/drone.

Werner Koestler
Executive Officer Europe and Americas Automotive Electronics Division
Pioneer Corporation

09:25

How to build a software defined company

The presentation will identify the building blocks for a software defined company: Turning strategy into shipped software by transparent timelines; achieving continuous development without disruption, and identifying knowledge gaps early on.

Markus Rettstatt
Vice President Software Defined Car
Mercedes-Benz Tech Innovation

09:45

Panel Discussion

moderated by: Dirk Wollschläger & Beatrix Keim

Arndt Hüsges

Arndt Hüsges
Chief Executive Officer & Founder Hüsges Group and Founder
Instavalo

Florian Kraft
Chief Executive Officer
Renault Germany

Werner Koestler
Executive Officer Europe and Americas Automotive Electronics Division
Pioneer Corporation

Markus Rettstatt
Vice President Software Defined Car
Mercedes-Benz Tech Innovation

Jens Wages

Jens Wages
Business Innovation Director, Native AI Products Lead, EMEA Auto GenAI Lead
Accenture

10:05

Break

10:35

Driving the Future: The Impact of AI in the Engineering Process

Sabrina Reif
AI Leader – Tech Center Central Europe
Stellantis

10:50

AI-Driven In-Cabin Simulation

Dr. Matthias Haringer
Principal Virtual Development
VAIVA

11:10

Thomas Lukaszewicz

AI-integration into Customer Experience at Ford

Thomas Lukaszewicz
Chief Engineer Advance Driver Assistant Systems (ADAS) Europe
Ford

11:25

Best Practices of an AI-infused Company

Timo Schreiber
Managing Director
e.solutions

11:45

AI Enabled Shift to Software Driven Engineering

Rahul Prathap
Vice President Automotive and Managing Director Germany,
TTL

Hanno Wolff
Executive Director Business Development Automotive, Synopsys

12:00

Falko Sieverding

Your Models, Your Rules: Who Really Controls AI in Your Engineering Process?

Automotive software teams need AI acceleration, but also control. This session explores self-hosted, model-agnostic engineering with built-in governance and zero lock-in.

Falko Sieverding
AI Solutions Architect
GitLab

12:15

Panel Discussion

moderated by: Dirk Wollschläger und Augustin Friedel

Dr. Matthias Haringer
Principal Virtual Development
VAIVA

Rahul Prathap
Vice President Automotive and Managing Director Germany,
TTL

Hanno Wolff
Executive Director Business Development Automotive, Synopsys

Jens Wages

Jens Wages
Business Innovation Director, Native AI Products Lead, EMEA Auto GenAI Lead
Accenture

Thomas Lukaszewicz

Thomas Lukaszewicz
Chief Engineer Advance Driver Assistant Systems (ADAS) Europe
Ford

Falko Sieverding

Falko Sieverding
AI Solutions Architect
GitLab

12:35

Break

13:15

Poorab Sarmah

Audi Digital UX - global requirements vs personalization

Poorab Sarmah
Senior Vice President Infotainment and Interior Interaction
Audi AG

13:35

Robert Lokner

Embedding AI at the Core: Microsoft’s Blueprint for the Next Generation of Automotive Innovation

In this session, Microsoft shares its perspective on how a unified AI and data platform enables automotive organizations to move from isolated AI use cases to enterprise-wide transformation.

Robert Lokner
Managing Director EMEA Automotive Industry Lead
Microsoft

13:50

Large Industry Models: Accelerating the Shift to Software-Defined and Autonomous Mobility

Dr.-Ing. Bassem Hassan
Senior Director – Core Industries (Aerospace, Defense, Transportation & Mobility)
ECAL

Dassault Systèmes

14:05

Panel Discussion

moderated by: Dirk Wollschläger and Augustin Friedel

Poorab Sarmah

Poorab Sarmah
Senior Vice President Infotainment and Interior Interaction
Audi AG

Robert Lokner

Robert Lokner
Managing Director EMEA Automotive Industry Lead
Microsoft

Dr.-Ing. Bassem Hassan
Senior Director – Core Industries (Aerospace, Defense, Transportation & Mobility)
ECAL

Timo Schreiber
Managing Director
e.solutions

14:25

Closing remarks

Dirk Wollschläger
Director
CAR – Center for Automotive Research

Ole Harms
Chief Executive Officer
VAIVA

Center Automotive Research

14:35

End